
Bernel Hall
President & Chief Executive Officer
Office: (973) 273-1040
Email: bhall@investnewark.org
Over the past 20 years, Bernel Hall has executed over $5 billion in real estate investment, lending, and disposition transactions for multifamily, retail, office, and hotel properties in 36 states throughout the US. A former investment banker, public housing executive, and real estate finance professor, Mr. Hall is an expert in large, multi-faceted public-private real estate transactions.
As CEO of Halltown Real Estate Advisors, Mr. Hall served as real estate investment advisor to some of the largest housing authorities in the country. As part of his tenure with the Atlanta Housing Authority (“AHA”), Mr. Hall established an $100 million co-investment vehicle between AHA, HUD, and the Atlanta Economic Development Authority (“Invest Atlanta”). During his tenure with the New York City Housing Authority (“NYCHA”), Mr. Hall oversaw the execution of over $1.5 billion in real estate disposition, development, and joint venture transactions. Previously, Mr. Hall worked in Goldman Sachs’ Urban Investment Group where he was responsible for sourcing and evaluating urban-based multifamily, retail, and mixed-use real estate private equity investments. Prior to his work at Goldman Sachs, Mr. Hall executed $785 million in real estate acquisitions, loans, and joint ventures transactions for UBS Investment Bank. Mr. Hall began his career with Bank of America in the Firm’s Construction Lending and Real Estate Investment Banking Groups.
Mr. Hall taught Real Estate Portfolio Management and Financial Modeling at NYU’s Schack Real Estate Institute and has also served as a guest lecturer for the New Jersey Redevelopment Authority. Mr. Hall is a licensed Uniform Investment Advisor (Series 65) and possesses a Bachelor of Science from North Carolina State University and a M.B.A. from the Harvard Business School.
Team Members

Roger Johnson
SVP of Real Estate Development
Office: (973) 273-1040
Cell: (732) 337-4009
Email: rjohnson@investnewark.org

Roy Southerland
Senior Investment Officer
Office: (973) 273-1040
Cell: (862) 754 -3635
Email: rsoutherland@investnewark.org

Jereri Edwards
Director of Finance
Office: (973) 273-1040
Cell: (862) 373-5237
Email: jedwards@investnewark.org

Hilda Castellanos
Economic Development Analyst
Office: (973) 273-1040
Cell: (862) 754-3702
Email: hcastellanos@investnewark.org

Franklin Alvarez, JD
AVP Business Development & Entrepreneurship
Office: (973) 273-1040
Cell: (862) 343-0865
Email: falvarez@investnewark.org

Tracey Wingo
AVP Real Estate Development
Office: (973) 273-1040
Cell: (862) 343-0864
Email: twingo@investnewark.org

LaDawn Ervin
Administrative Assistant/ Guest Services Specialist
Office: (973) 273-1040
Fax: (973) 273-1070
Email: lervin@investnewark.org

Vanessa Quijano
SVP of Business Development
Office: (973) 273-1040
Cell: (862) 754-3802
Email: vquijano@investnewark.org

Norma Gonzalez
VP of Real Estate & Economic Development
Office: (973) 273-1040
Cell: (862) 337-5318
Email: ngonzalez@investnewark.org

Elizabeth DaSliva
AVP of Business Development & UEZ Coordinator
Office: (973) 273-1040
Cell: (862) 754-2409
Email: edasilva@investnewark.org

Francisco Gleim
Director of Marketing
Office: (973) 273-1040
Cell: (973) 508-3750
Email: fgleim@investnewark.org

Samantha St. Omer
Office Manager, Executive Assistant to President & CEO
Office: (973) 273-1040
Cell: (862) 754-3723
Email: sstomer@investnewark.org

Roger Soares
Comptroller & Senior Real Estate Accountant
Office: (973) 273-1040
Cell: (201) 341-1742
Email: rsoares@investnewark.org
Board of Directors
Allison Ladd | Chair |
Joel Freiser | Vice Chair |
LaMonica McIver | Honorable Councilmember |
Cedric Bennett | |
Jacquea Lee | |
Carlos M Gonzalez | Honorable At-Large Councilmember |
Richard Cammarieri | |
Dr. Kevin Lyons |